Tag Archives: apple

iPad Additional Thoughts

Ok – so now that I’ve had it in my hands (and not my daughters) for the past few days I have a few updates on things that are good/bad.

Although it is sleek and sexy it is also a bit heavy – in comparison to my Kindle. I noticed this especially as I was holding it up to watch a movie. Granted I don’t have one of the apple covers that props it up, so that will help, but when you are laying in bed and on the verge of falling asleep it starts to weigh you down. The lack of a user facing camera is also a bit frustrating. I want to be able to video chat.

Speaking of video chat – why isn’t iChat installed? I think a three way iChat on this devise would be AMAZING!! Being able to multi-task between applications would be another great feature – maybe by creating something like Spaces? Keynote is great fun, but I can’t figure out how to import my existing files and the lack of a USB is making things a bit of a challenge.

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All of these little speed bumps aside – the experience of working with these applications on this devise is nothing short of sensual. I’ve fondled a few sexy computer devices in my day, but this one takes the cake.

Applications & Advertising
The first iPad specific ad unit I’ve been able to find is on the NYTimes app for Chase where I can sign up for a credit card. I do very much like the Editors Choice app for the NYTimes – it’s all the same writers I usually read anyway so it’s great content, just further curated. The Gilt Group app is amazing and I would argue a million times better than their site – it’s fast and it makes me want to do nothing but shop. I was a bit disappointed in the GQ app, as most of the ads just said click through to website – which for many of them lead to a flash based site that isn’t viewable on the iPad. The Burberry ad at least said “Watch the Video” and it was a seamless integration – well done. Cool Hunting has a great app that is fully sponsored by Cadillac – great integration (look for the Cadillac logo in the bottom navigation) and nice content sharing.

Overall I am still loving it – despite my few challenges. I’m sure I will love gen II even more.

PS – best feature I’ve found is a button on the Wake Screen that looks like a flower in a frame – it turns the iPad to slideshow mode for whatever pictures you preset it to and BOOM! digital photo frame!! Now that’s worth $600 🙂

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My First Day with my iPad

I am drafting this post in Safari through my iPad. Here’s a rundown from my POV:

I had planned on being at the Apple store in the Westchester Mall when they opened at 10am today, but the kids needed me this morning so I was running late. I got to the store around 11am and there was a small line but it only took about 20 minutes to get in the door. What was lovely about the experience was I was sent into the store to meet with Dominick who was my personal shopper while in the store. He walked me to the counter to get my iPad, then over to the case collections to choose a case, and over to an on-display 17″ Mac Book Pro to input all of information for a business account. $906 later I walked out with two new apple stickers that happened to come with a 64GB iPad, Apple Care and a case. The In-Store experience was the best I have ever experience for an Apple launch. Kudos!

Set Up
It only took about 30 minutes to sync with my iTunes and really acted exactly like an iPhone on set up. I don’t have a ton of music and movies so it might be a slower setup for others. I also didn’t look to customize a lot of things upon set up as I usually like to try a devise in it’s intended form first. I did however change the home screen image (which you can’t do on the phone) and love it. The default home screen looks like it has scratches in it.

Play Time
So as soon as I got it set up and ready to play my 3year old woke up and said “Dora.” I then started to download the first season of Dora from the iTunes store and handed my new shiny iPad over to her in an effort to keep the peace. I was impressed with the sound output, much better then the speaker phone on the iPhone.

When I got it back I started to play with some of my iPhone apps that automatically loaded on it. Looks like all those developers are about to make another round of money to upgrade the apps for the iPad. They open up small and then you can 2x them, but then they are grainy. I just want to be able to buy each app only once and have it optimized automatically for each devise.

I’ve downloaded a few iPad specific apps that I am about to play with, but I do wish that AIM was just installed and worked like it does on my machine.

iCal iPad App

iCal iPad App

I LOVE the calendar. That layout should exist in iCal it’s such a great way to see it all.

WSJ iPad App

WSJ iPad App

The WSJ app is great so far and has proven to me that this devise is an online advertising devise. Ad units click right through to the website. See the Capital One example. This is just a simple banner ad execution, that clicks through to the site.
Capital One iPad

Capital One iPad

I’m looking forward to seeing some of the more rich media executions.

ABC iPad App

ABC iPad App

I’m excited to play with the ABC app, the iPad stays a lot cooler then my laptop so it seems it will be a great devise for watching TV in bed. This is making me realize that media consumption is becoming even more personal and group media consumption (those days of watching Remington Steel as a family ) are gone.

Stay tuned for more iPad thoughts and opinions as I play with the shiny new toy in my life. I have to say I was skeptical as to what i was going to use this thing for, but sitting here putting together this post while watching Family Guy in the background has been an absolute pleasure.

Except in trying to finish this post I realized I will have to switch to my computer to plug in the images. Sigh – the trials of early adoption!

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Filed under Industry