It was nice to see this piece come together. I do strongly feel that the mens market in under served online, but we have to consider how men shop and not just try to build sites for women with mens clothing in them. Then again, we also need to understand who is shopping for the men online, are they shopping for themselves? Or do their girlfriends/wives/partners/lovers/etc do their shopping for them? Maybe we need both? You can read the WWD story here: WWD.
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Shenanize · verb: to clean up, polish, pull together, distill e.g. She shenanized that presentation to make it client ready.
Shenanize 