Raj Amin/Co-Founder & CEO, Healthination
Allen DeBevoise/CEO, Machinima.com
Jim Louderback/CEO, Revision3
Ran Harnevo/CEO, 5Min
Jon Goldman/CEO, Qlipso
Alex Blum/CEO, KickApps
Moderator: Andy Plesser/Beet.tv
If you have an influencer in YouTube don’t underestimate their value in comparison to an influencer on Twitter & Facebook. The vast majority of video content is being discovered through “traditional outlets” like search. but if a publisher does a good job creating the content and building the SEO value you will have a very efficient means to distribute. The power is completely in your control along with your audience.
Hulu is the only vendor able to supply video at scale for advertisers to run against.
For brands as video publishers – syndication has to be part of your strategy. You are not going to be able to monetize it on one property. If you have quality distribution at scale – then you can create individual experiences that have high value. CPMs should be in the mid 3 figures.
Long tail content – it’s important to remember that some of the UGC can be of high value if you harness it.
Cable is around for a reason, because there is someone making the choice that it is good enough to be on TV. There is little to no curation on the web. Consumers want good content that is relevant to them.
Brands need to create content that is right for the consumer.
Break time . . .